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Sneakers “Ruined” My Life

10 May

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The question that is always asked to me, “how did you ever become a sneakerhead?”  This obsession stems far back to my childhood days. I have played basketball since I was 5 and along with the sport usually comes sneakers. A love for Michael Jordan (like most) was also a dominating part in my life. Lastly, a brother who was a complete sneaker addict, also helped lead me to my own sort of sneaker addiction.

It all started with those Jordan Aqua 8’s…the feeling and excitement I got from getting those J’s. Something about the feeling, made my heart skip a beat. While the joy was awesome I couldn’t wait to get my next pair, and then the next. This is how my love for sneakers all began. It sounds so materalistic and petty….but I know all my fellow sneaker gurus out there can releate. It truly feels like an addiction, your entire life begins to play a huge part in sneakers. The constant research, the constant drooling, deciding what releases that month you will break your bank for, the desire to have more never stops. The justification is what gets me every time….I buy a pair and then say “NO MORE FOR two months” then the next week I find myself at House of Hoops , Nike, or on eBay saying “oh yeah, I have to have this release because its rare and its so important.”  At this moment is when you ask yourself, “How is it possible for a pair of kicks to make me smile so big.” The funny thing is kicks aren’t like other material items, in 2 years from now I will still be just ask excited to open up that box of fresh J’s as I was the day I purchased them.  So what is it? What makes a true sneaker freaker so crazy about kicks?  This is a question I may or may not be able to ever answer. The obsession breaks the bank month after month….but the desire never stops. Even if it is just looking at kicks online or spending a day going to try them on, something about this makes all sneaker fiends excited.

Being a sneaker head I obviously hang with a clique of fellow sneaker fanatics!

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Now lets dive into a male’s mind and closet and see what he has to say about the matter!

1. What jump started your addiction to kicks?

“It all started the first day of school in 4th grade, all the guys had on new kicks.  Everybody was comparing their kicks and different colorways to one another. Immediately I was like “oh man I have to have the flyest kicks!”  Similar to your story, I also        played basketball and something about sneakers and basketball goes hand in hand. I had to have the newest J’s for each season….as I begged my mom for one pair it always led to the next and the next until the addiction had began.

2. How many kicks do you purchase a month?

“Depends what releases are that month, also depends what trades and sales I come up on. Every month varies.”

3. Would you rather eat dinner or purchase a pair of concords?

“Let me just tell you. The first time the concords retroed I literally ate Top Romen for 2 weeks straight to save every extra penny I had to cop them. It was that serious and still is.”

4. How many hours a week do you spend researching sneaker releases and information?

” Lets put it this way, if my job could be researching buys/sells/trades and releases for kicks I would be in heaven. Aside from my day job I spend at least 4-6 hours per day on the kick grind.”

The Closet

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While I would like to say the sneaker scene continues to grow over the years (especially in the female sector) it wasn’t once the craze it is today. In 2013 everyone calls themselves a sneakerhead. So what really is a sneakerhead? Today people say ” I like sneakers” or “I bought some J’s”  then call themselves a sneakerhead…then all the real sneaker heads laugh and this is what we like to call a hypebeast (someone who will only rock hyped up sneakers and gear to get props). However, to a sneakerhead it gets frusterating because it’s people like that which are driving the prices of sneakers up because the damned is now at an all time high. In addition, as a sneakerhead as much as you love that release coming out you gotta admit it can be upsetting when every dude is walking down the street rockin those ‘Grape 5’s’. The sneakerhead appreciates them for what they are and rocks them with their own individual style; the hypebeast appreaciates them because of the popularity period!   Point Blank: hypebeasts will continue to only be trendy and cop what sneakerheads are after, but sneakerheads will remain on their grind and truly value and appreciate each kick for what it’s worth!

~ Knuckled Up, Feet Firmly Planted

Female vs. Male Photos by Michelle Herrick 

Stayin “Big” in the Hood

8 May

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Another Unlikely Duo here! Lets face it my style isn’t like most girls on the street. I love the power of mixing and matching the unexpected. While my overall daily style is pretty tomyboy-ish (sneakers, cut up tees, crop tops and leggings) unexpectedly, I love to rock fine jewelry along with my apparel. Coming from a family of jewelry designers and goldsmiths no outfit is complete without the beloved jewels. But here is the diff…most people out on the streets wear everyday trendy costume jewelry, and frankly this is to be expected. Nothing different from one person walking down the street to the next…all rockin their bangles, oversized hoop earrings and necklaces (YAWN). However, I embrace the power of being different. Fine jewelry carries something unique that costume jewelry doesn’t, simply it is ever lasting no matter what the design is. Luxury jewelry sparkles like no other, holds value and is often times passed down from generation to generation making it a classic staple accessory.  In my world of fine jewelry it is truly an art form. I love to show off my kicks but I also love to turn heads with my custom jewels. The point … if you have one piece of nice jewelry and you wear it with something unexpected it becomes much more powerful than wearing it with a boat load of trendy costume jewelry. Invest in an ever lasting look and Knuckle Up Bish!

~ Knuckled up, Feet firmly planted.

Stylealexandra’s  mix and match of streetwear meets fine jewelry below!

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For the Love of ORANGE

24 Apr

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Nike Scottsdale Spring 2013

Heated Sole Summit // Come Support!

5 Apr
For all the sneakerheads out here in Phoenix AZ be sure to come and support Heated Sole Summit this Sunday, April 7th 1-6pm at Bourgade Catholic High School.
Heated Sole Summit is a group of Sneaker enthusiasts that puts on a charity sneaker event to raise money for student atheletes. You can buy, sell, or trade kicks from all over the valley. They have clothing vendors that will be showcasing their latest styles and selling them as well. A nice addition to the event is the local artists that will be building ranging from art, to music. An additional perk is the massive amount of giveaways and raffles they have to offer…some of the heat that will be apart of the raffles include: Thunder 4s, Bred 11s, ASG Lebrons to name a few.
Looking forward to seeing all you sneaker freakers out here this weekend! Remember, If you haven’t copped your tickets already cop them here!
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Feet in the Streets

26 Mar

Some of last weeks fav feet in the streets for both the ladies and gents!

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Uncustomary Tomboy

19 Mar
Sean John modified mens hoodie // Nike Flyknits// MitchellandNess Snapback Raider Hat

Sean John modified mens hoodie // Nike Flyknit // Mitchell and Ness Raiders Snapback 

Sean John modified mens hoodie // Nike Flyknit // Mitchell and Ness Snapback Raiders Hat

Sean John modified mens hoodie // Nike Flyknit // Mitchell and Ness Raiders Snapback

Sean John modified mens hoodie // Nike Flyknit // MitchellandNess Snapback Raiders Hat

Sean John modified mens hoodie // Nike Flyknit // Mitchell and Ness Raiders Snapback

Sean John modified mens hoodie // Nike Flyknit // MitchellandNess Snapback Raiders Hat

Sean John modified mens hoodie // Nike Flyknit // Mitchell and Ness  Raiders Snapback 

Nike Sweatpants and Tank// Alife Beanie/ Air Jordan Retro 7's olympic

Nike Sweatpants and Tank// Alife Beanie// Nike Fuel Band//  Air Jordan Retro 7’s olympic

Nike Sweatpants and Tank// Alife Beanie/ Air Jordan Retro 7's olympic

Nike Sweatpants and Tank// Alife Beanie// Nike Fuel Band// Air Jordan Retro 7’s olympic

Nike Sweatpants and Tank// Alife Beanie/ Air Jordan Retro 7's olympic

Nike Sweatpants and Tank// Alife Beanie// Nike Fuel Band// Air Jordan Retro 7’s olympic

Retro Jordan Bulls Jersey// Chicago Bulls Snapback hat// Air Jordan Retro 1's OG

Retro Jordan Bulls Jersey// Chicago Bulls Snapback hat// Modified Levi’s Denim Shorts//Air Jordan Retro 1’s OG

Retro Jordan Bulls Jersey// Chicago Bulls Snapback hat// Air Jordan Retro 1's OG

Retro Jordan Bulls Jersey// Chicago Bulls Snapback hat// Modified Levi’s Denim Shorts// Air Jordan Retro 1’s OG

Retro Jordan Bulls Jersey// Chicago Bulls Snapback hat// Air Jordan Retro 1's OG // Vintage Shades

Retro Jordan Bulls Jersey// Chicago Bulls Snapback hat// Modified Levi’s Denim Shorts//  Air Jordan Retro 1’s OG // Vintage Shades


All photos taken by San Francisco photographer Marko

All photos taken with natural light

All photos taken with a disposable camera

All wardrobe by Whitney Alexandra Helmich

 

Cork’n it!

8 Mar

Almost 2 weeks after the release date I finally got my shot at getting the corks thanks to a local sneaker spot High Point. No eBay mark ups for this girl! Dope!

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Allow me to Introduce You…. doubledosed

21 Jan

Through the Eyes…

Of Identical Twins

The Day and the Life

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Double Dosed

Ever wondered what it would be like to live your life as a twin? What would the thought process be like living ONE day as a twin? Are twins truly born with similar desires and interests? These are just a few questions I have when I think of living life as an identical twin.

Allow me to introduce you… to my personal friends as well as identical twins, Erin and Lanni, who launched the blog doubledosed in September 2012. The basis of doubledosed is to explore the curious life of a twin, from both sides. What was the motivation for doubledosed? Erin and Lanni shared with me that wherever they go they are constantly bombarded with questions about living life as an identical twin. As some might begin to get annoyed with the constant questions these women love it and it spun the idea of, why not share with the world what it is like to live our life as a twin? In addition, Erin share with me that the “The questions never get old and we never get sick of talking about it and sharing. People have always had a fascination with twins, we’re freaks of nature! And that’s just what our blog is, an insight into the curious life of a twin, from both sides.”

Since I have known both Erin and Lanni they have always been fashion forward. Not just trendy, but setting trends and creating their own style of fashion. Their fashion style is bold, daring and creative.  doubledosed does not only engage readers in their fabulous life as twins, but it explores the world of fashion. Sharing fashion ideas, what they are into at the current moment, as well as what is trendy.  Currently, their focus is on the jewelry line they recently launched doubledosed jewelry. The jewelry line has allowed them to delve into the creative world and make it something they can do everyday and eventually make a living doing it. Currently, they are producing and selling the current craze… wrap bracelets, which they prefer to call “Arm Swag.” You can view their “Arm Swag” on Instagram @doubledosed or on their blog at doubledosed.com. For pricing inquiries please e-mail doubledosedjewelry@gmail.com. doubledosed jewelry will eventually expand from wrap bracelets to other types of bracelets and jewelry pieces as well.

Don’t miss out on exploring the curious life of a twin, from both sides and the fashionable life of a twin, from both sides. Lastly, make sure you check out that awesome “Arm Swag.”  Nothing excites me more than to see people follow their dreams, be happy and do what they love.

❤ Style Alexandra

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Arm Swag

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doubledosed.com